What We Do
You just run your business.
Pick your starting point
Senior-level marketing, built into your business
Hiring a full marketing team is expensive. Piecing together freelancers is a headache. Sol's Marketing as a Service gives you a senior-level, full-stack marketing operation from day one, built around your business and scalable as you grow.
Most businesses don't need another vendor. They need a partner who owns it. Sol is exactly that: a dedicated team that thinks like insiders, moves like a startup, and delivers like an agency with 20 years behind it.
What's included in every engagement
Strategy
We build personalized strategies designed to drive revenue. Every recommendation is tied to your business goals, your market, and what it actually takes to grow.
Brand & Creative
Your brand is the first thing people judge and the last thing they forget. We build identities and creative assets that communicate your value clearly, look the part, and mean something.
Sales & Channel Support
Your brand is the first thing people judge and the last thing they forget. We build identities and creative assets that communicate your value clearly, look the part, and mean something.
Digital Marketing
We build digital ecosystems that do more than look good. Every channel, touchpoint, and campaign is designed to engage your audience and move them toward a decision.
AI that works for your business,not against your budget.
Most businesses are experimenting with AI, few are operationalizing it and nearly all of them are exhausted by it. With a new tool launching every other day, the pressure to adopt everything is real, but the cost of adopting the wrong things is higher. Not every tool is right for every business. Not every use case fits every strategy.
Sol doesn't sell you on a stack. We build you a plan. We identify the right AI applications for your specific goals and integrate them into your existing workflows. We protect the space where human judgment still matters most. The result is a coherent, connected system that personalizes customer journeys, sharpens lead generation, and drives measurable growth.
What's included in every engagement
Audit & Alignment
Most teams are drowning in tools they barely use. We start by mapping what you have, what’s working, and what’s creating noise. Then we align your AI approach to your actual business goals, not industry hype.
Strategy & Roadmap
Not every AI tool is right for every business. We identify the high-impact use cases specific to your market, your team, and your growth stage, and build a clear, prioritized roadmap to get there.
Integration & Activation
AI should work inside your existing operations, not around them. We integrate the right tools into your workflows, from content automation to predictive analytics to ad optimization, so your team gains leverage without added complexity.
Optimize & Scale
An AI system is never set and forget. We monitor performance, protect space for human judgment, and continuously refine your stack so it adapts as your business grows and the landscape shifts.
Real answers. No generic playbooks.
You have a challenge that needs a real answer, not a generic playbook.
Whether you're launching a new product, entering a new market, or trying to understand why growth has stalled, we step in, assess the challenge, and provide a clear path forward. Every engagement is designed to deliver practical insights, strategic direction, and measurable outcomes.
We work directly with founders, marketing leaders, and growing teams to strengthen the skills needed to make better decisions and execute with confidence. Through regular sessions and real-world application, we help you build strategic frameworks required to lead your marketing efforts effectively. Rather than creating dependency, our goal is to develop your internal capabilities so your team can continue to grow and succeed independently.
What's included in every engagement
Clarity Session
Not sure where your marketing is breaking down? We start with a focused diagnostic that cuts through the noise and gives you a clear picture of where you are, where you need to be, and what’s standing in the way.
Strategy & Direction
Whether you’re launching, repositioning, or trying to unlock growth, we bring senior-level thinking to your specific situation and deliver a clear, actionable path forward. No generic frameworks. No slide decks that collect dust.
Hands-On Coaching
For founders and marketing leads who want to sharpen their thinking and build real capability. Regular sessions focused on decision-making, execution, and developing the instincts to lead your marketing function with confidence.
Ongoing Advisory
Sometimes you just need a senior mind in your corner on a consistent basis. We stay close, keep you accountable, and help you navigate the decisions that matter most as your business evolves.
Senior marketing leadership, on your terms.
You need senior marketing leadership but you're not ready to hire a full-time CMO. Are you scaling fast and need someone to own the strategy? Maybe you're a founder who has been running marketing alone and it's time to hand it off to someone who has done this before?
Whatever the situation, Sol's Fractional CMO service gives you exactly that: an experienced marketing executive embedded in your business, driving strategy, leading your team, and owning outcomes at a fraction of the cost.
This isn't consulting from the sidelines. Your Fractional CMO attends meetings, builds the roadmap, manages the budget, aligns marketing to sales, and holds the function accountable.
What's included in every engagement
Executive Onboarding
We don’t parachute in and start issuing opinions. We embed, listen, and learn your business first. Then we build the strategic foundation your marketing function needs to operate with clarity and purpose.
Strategy & Roadmap
Your Fractional CMO owns the marketing strategy end to end. Positioning, go-to-market, channel mix, budgeting, and planning. A living roadmap tied directly to your business goals and built to move as fast as you do.
Team & Vendor Leadership
We manage your internal team, your agency partners, and your freelancers so everything runs in the same direction. No more siloed efforts, duplicated work, or gaps in accountability.
Performance & Growth
Marketing without accountability is just spending. Your Fractional CMO tracks what matters, kills what doesn’t, and continuously optimizes for the outcomes your business actually needs. Revenue, pipeline, retention, and growth.
Give your team their time back.
Automation gives people the bandwidth to do more interesting, more inspiring, and more valuable work that moves the business forward. Your team didn't sign up to spend half their day on repetitive tasks. Manual follow-ups, data entry, report building, campaign scheduling, lead routing — these are not high-value activities, but they eat high-value time.
We map your existing workflows, identify the friction points, and build connected systems that run in the background while your people focus on the work that actually requires human thinking.
We work across a wide range of platforms including HubSpot, Salesforce, Zapier, n8n, Notion, Monday, and Make, so whatever your current stack looks like, we meet you there and build from it.
What's included in every engagement
Workflow Audit
Before we automate anything, we map everything. We take a close look at how your marketing operation actually runs, where time is being lost, where handoffs break down, and where automation can create the most immediate impact.
CRM & Lead Automation
No more leads falling through the cracks. We build automated lead capture, routing, scoring, and nurturing sequences that keep prospects moving through your pipeline without manual intervention.
Campaign & Content Automation
From scheduling and publishing to triggered email sequences and dynamic personalization, we automate the repetitive execution layer so your team can focus on strategy and creativity instead.
Reporting & Intelligence
Stop building reports by hand. We connect your data sources, automate your reporting, and build dashboards that give you real-time visibility into what’s working so you can make faster, smarter decisions.
Stop patching. Start building.
Many businesses fail to scale because their systems, processes, and technology haven't kept pace with their growth.
Digital transformation is not about chasing the latest technology or overhauling everything at once. It is about making deliberate, strategic decisions about how your business operates and building the digital infrastructure to support all of it. We help businesses move from fragmented, manual, and reactive operations to connected, automated, and insight-driven ones.
Whether you are modernizing your tech stack, digitizing your customer journey or integrating disconnected systems, Sol brings the strategic leadership and hands-on execution to get it done.
What's included in every engagement
Transformation Audit
Before anything changes, we need to understand how everything works today. We assess your current systems, workflows, technology landscape, and website to identify the gaps, the inefficiencies, and the highest-value opportunities for transformation.
Strategy & Roadmap
Digital transformation without a clear plan is just expensive experimentation. We build a prioritized, phased roadmap that aligns your technology investments with your business goals, your team’s capacity, and your customers’ expectations.
Website Audit & Design
Your website is your most visible business asset. We audit it for performance, UX, conversion, and technical health, then design and build a site that reflects where your business is going, not where it has been. Every page, every touchpoint, built with intention.
Systems & Integration
Disconnected tools create disconnected experiences. We design and implement integrated systems that unify your data, streamline your operations, and give every part of your business a single, reliable source of truth to work from.
The tools behind the work.
HubSpot
Salesforce
Zapier
n8n
Notion
Monday
Make
IN-PERSON WORKSHOP
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Fill out your details here and we’ll reach out with dates, location, and what to expect. Limited seats per session.
What they say about us
